Word Of Mouth Power with Facebook
I recently had two very interesting, very different conversations about using Facebook for business.
Later it dawned on me that I was actually listening to real live evidence of the power of social media! Here’s what happened:
Conversation One: was with a lady about Facebook for business in general – “I just don’t get it”! she said. “I just don’t get how people sell stuff on Facebook and make money! I just can’t fit that in to what I already have to do .”
The barriers were up and even trying to explain produced that very-recognisable, very obvious shutters-down-I’m-not-listening look! This is someone who wants more exposure and wants her business to be noticed.
Conversation Two: was with a very enthusiastic lady about her Facebook business page – which is GREAT and growing by the day. She positively embraces the power of social media: she is selling, she is marketing, she is engaging, she continually improves/optimises her page, she attends to her page daily and she has a great product (which I have bought and can highly recommend).
She told me about something she had ordered from another wonderful Facebook business page … which made me instantly go and look at this page – I went further and clicked on through to the website – it was GREAT – I want to order something from it!
What we are seeing here is Facebook word-of-mouth – in action! A quick illustration of how a few words and positive recommendations exchanged by one fan … can be multiplied by 100’s or 1000’s of fans as the pages grow (which these two pages are) – and the result is an explosion of your visibility … more exposure (and sales!) for your business, and more traffic for your website (when website link is displayed) …
If you “don’t get it” – wouldn’t you want to get it – for your business? If the trend is using Facebook for business – embrace it and ride the wave!
I am sure you would like to see the two great pages mentioned above, so here they are. Please go visit them, like them and say hi!:
Using Facebook for business is powerful word-of-mouth-marketing – so give your fans quality content – make them feel welcome, have fun and let your personality shine through!
See you on Facebook!